What it costs to wait.
A broker sees a balance sheet. A private-equity buyer sees a deal to flip. We see what they miss — the relationships, the know-how, the reason customers keep coming back. Here's the usual way to sell a business, next to ours.
98% of owners never learn their number — until a buyer walks away from it.
A live Sale Readiness Score, from your first upload.
Thirty years of know-how locked in one person's head.
AI pulls SOPs, customers, and equipment from your documents — and your voice.
70–80% of businesses listed for sale never find one.
A diligence-ready profile you can share with buyers, employees, co-ops, or lenders.
8–10 months on the market — after months of prep.
Ready to share in an afternoon, and documented as you go.
6–12% broker commission — about $300,000 on a $5M sale.
Free to try, a flat monthly plan, and a capped fee only when a deal closes.
~50% of deals collapse in diligence; 1 in 4 over messy books.
Clean, organized records that hold up under scrutiny.
Whoever bids highest — often stripped for parts and moved out of town.
A buyer, your crew (co-op or trust), or a local CDFI-backed deal.
Owner-dependent businesses sell for 30–50% less.
Documented businesses command 20–30% more — up to double the multiple.
The math of being ready
Documentation isn't paperwork. It's a measurable difference in price, speed, and whether the deal closes at all.
the owner-dependence discount you avoid
Bennett Financials
premium for clean, organized financials
Chinook Business Advisory
the multiple gap between owner-dependent and owner-independent
Bennett Financials
faster close with real-time, organized reporting
Chinook Business Advisory
What that means in dollars
On a $2M business, the gap between selling out of your head and selling diligence-ready can be $600K–$1M in final price — before you count the deals that simply never close.